B
Evidence Grade B
Safe to Cite
Current
43%
43% -- cost per click for Heat Wave Visual (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Snapchat
Primary
Tier B
https://forbusiness.snapchat.com/success-stories/heat-wave-visual-visual-success-story ↗
Source Article
Heat Wave Visual & Wpromote | Snapchat For Business
Heat Wave Visual & Wpromote
Ahead of its peak summer season, D2C brand Heat Wave Visual partnered with Wpromote to push performance boundaries on Snapchat. They A/B tested Snap’s Multi-Segment Dynamic Product Ads against standard Snap Ads and found the Multi-Segment Dynamic Product Ads outperformed …
Original Research
Snapchat
· Original study ↗
Methodology
Compared to standard Snap Ads.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 43% | |
| 2026 (current) | 43% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Heat Wave Visual: 43% cost per click. Source: Snapchat (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/heatwave-visual-snapchat-cpc
HTML Embed
<blockquote cite="https://lighthousedata.io/data/heatwave-visual-snapchat-cpc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- cost per click for Heat Wave Visual<br><small>Source: Snapchat (2026) · <a href="https://lighthousedata.io/data/heatwave-visual-snapchat-cpc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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