B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
47%
47% -- campaign donation increase for Heart of Kent Hospice Maidstone road run campaign (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MCM
Primary
Tier B
https://mcm.click/projects/hokh/ ↗
Source Article
Heart of Kent Hospice - Results - MCM
Heart of Kent Hospice
Driving conversions for annual fundraising event.
66%
Increase in registrations
47%
Increase in donations
Heart of Kent Hospice
66%
Increase in registrations
47%
Increase in donations
Heart of Kent Hospice were keen to drive awareness, traffic, and conversions to their annual f…
Original Research
MCM
· Original study ↗
Methodology
Agency case study reporting results of a 4-month paid advertising campaign
Methodology documented
Segmentation
IndustryNon-profit
RegionUK
Channelpaid_ads
Cite this stat
Plain Text
Heart of Kent Hospice Maidstone road run campaign: 47% campaign donation increase. Source: MCM (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/heart-of-kent-hospice-donation-increase
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<blockquote cite="https://lighthousedata.io/data/heart-of-kent-hospice-donation-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- campaign donation increase for Heart of Kent Hospice Maidstone road run campaign<br><small>Source: MCM (2025) · <a href="https://lighthousedata.io/data/heart-of-kent-hospice-donation-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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