B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
0.5%
0.5% -- unsubscribe rate benchmark for email marketing campaigns (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.5%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mediaheroes.com.au
Primary
Tier C
https://www.mediaheroes.com.au/blog/email-marketing-metrics/ ↗
Source Article
4 Email Marketing Metrics That Matter—Get Your Emails Read
4 Email Marketing Metrics That Matter—Get Your Emails Read
In 1971, pioneering American computer programmer Ray Tomlinson sent the first ever email, introducing a technology that would transform how we communicate with each other. Today, it’s estimated that almost 300 billion emails are sent every d…
Original Research
mediaheroes.com.au
· Original study ↗
Methodology
Industry benchmark cited by Media Heroes blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing campaigns: 0.5% unsubscribe rate benchmark. Source: mediaheroes.com.au (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/healthy-unsubscribe-rate-0-5
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<blockquote cite="https://lighthousedata.io/data/healthy-unsubscribe-rate-0-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.5%</strong> -- unsubscribe rate benchmark for email marketing campaigns<br><small>Source: mediaheroes.com.au (2024) · <a href="https://lighthousedata.io/data/healthy-unsubscribe-rate-0-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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