B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3%
3% -- net list growth rate for US e-commerce email lists (2026)
Healthy list building for US e-commerce brands means net list growth of 3 to 8% per month.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ExceloHunt
Primary
Tier C
https://www.excelohunt.com/blog/email-list-building-us-ecommerce/ ↗
Source Article
Email List Building Strategies for US E-Commerce Brands That Actually Work
Email List Building Strategies for US E-Commerce Brands That Actually Work
The 10% off popup works. Let’s acknowledge that. It’s the most widely deployed email acquisition tactic in US e-commerce for a reason — it converts. But it has a significant downside: it optimizes for quantity over quality.
W…
Original Research
ExceloHunt
· Original study ↗
Methodology
Range 3-8%; midpoint used. Agency-stated healthy benchmark.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US e-commerce email lists: 3% net list growth rate. Source: ExceloHunt (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/healthy-list-growth-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/healthy-list-growth-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- net list growth rate for US e-commerce email lists<br><small>Source: ExceloHunt (2026) · <a href="https://lighthousedata.io/data/healthy-list-growth-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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