B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- share of healthcare marketing budget allocated to direct to consumer for US healthcare marketing (2026)
Often upwards of 85% of healthcare marketing dollars have historically been allocated to direct-to-consumer (DTC) campaigns.
- Described generally as 'often upwards of 85%' over past years without citing a specific empirical dataset
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
applaunchpartners.com
Primary
Tier C
https://applaunchpartners.com/long-island-health-shifts-to-doctor-ads-in-2026/ ↗
Source Article
Long Island Health Shifts to Doctor Ads
Original Research
applaunchpartners.com
· Original study ↗
Methodology
Author-cited industry figure, no named study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US healthcare marketing: 85% share of healthcare marketing budget allocated to direct to consumer. Source: applaunchpartners.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/healthcare-dtc-marketing-85pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/healthcare-dtc-marketing-85pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of healthcare marketing budget allocated to direct to consumer for US healthcare marketing<br><small>Source: applaunchpartners.com (2026) · <a href="https://lighthousedata.io/data/healthcare-dtc-marketing-85pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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