B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- credibility of health messages for audiences (2025)
60% of audiences view health messages as more credible when encountered in a doctor's office than on television.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier B
https://placebased.media/blog/what-is-place-based-advertising ↗
Source Article
Place-Based Media | Place-Based Advertising: Complete Guide to Location-Based OOH Marketing — placebased
What is Place-Based Advertising?
Place-based advertising is a form of out-of-home (OOH) marketing that delivers targeted messages in specific physical venues — such as healthcare clinics, high schools, grocery stores, gas stations, bars, and community centers — where a defined audience naturally spe…
Original Research
Edison Research
· Original study ↗
Methodology
Edison Research
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelevents
Cite this stat
Plain Text
audiences: 60% credibility of health messages. Source: Edison Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/health-credibility-doctor-60
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<blockquote cite="https://lighthousedata.io/data/health-credibility-doctor-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- credibility of health messages for audiences<br><small>Source: Edison Research (2025) · <a href="https://lighthousedata.io/data/health-credibility-doctor-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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