B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.9%
3.9% -- ecommerce conversion rate for Health and beauty sector (eCommerce) (2021)
In a 2021 survey of global eCommerce sites, the health and beauty sector had an average conversion rate of 3.9%.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.9%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
atomicsmash.co.uk
Primary
Tier C
https://www.atomicsmash.co.uk/blog/get-started-with-conversion-optimisation/ ↗
Source Article
How to get started with conversion optimisation
Original Research
atomicsmash.co.uk
· Original study ↗
Methodology
Tied with travel and hospitality at 3.9%, second-highest per the 2021 survey cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Health and beauty sector (eCommerce): 3.9% ecommerce conversion rate. Source: atomicsmash.co.uk (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/health-beauty-ecommerce-conversion-rate-2021
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<blockquote cite="https://lighthousedata.io/data/health-beauty-ecommerce-conversion-rate-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.9%</strong> -- ecommerce conversion rate for Health and beauty sector (eCommerce)<br><small>Source: atomicsmash.co.uk (2021) · <a href="https://lighthousedata.io/data/health-beauty-ecommerce-conversion-rate-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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