B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- cta read rate for website visitors (2025)
90% of visitors who read a website headline will also read the call-to-action (CTA).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unbounce
Primary
Tier C
https://nebula.design/marketing/why-your-website-isnt-converting-and-how-to-fix-it-in-2025/ ↗
Source Article
Why Your Website Isn't Converting and How to Fix It in 2025 - Nebula Design
Your website is your digital storefront—the first impression potential customers have of your brand. Yet, many businesses struggle with low conversion rates despite investing time and money into their online presence. If your website isn’t converting visitors into customers, don’t panic. In this art…
Original Research
Unbounce
· Original study ↗
Methodology
Unbounce study cited by Nebula Design
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website visitors: 90% cta read rate. Source: Unbounce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/headline-readers-read-cta
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<blockquote cite="https://lighthousedata.io/data/headline-readers-read-cta" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- cta read rate for website visitors<br><small>Source: Unbounce (2025) · <a href="https://lighthousedata.io/data/headline-readers-read-cta" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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