B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17%
17% -- email signup increase for Irreverent Gent (men's style blog) (2025)
Irreverent Gent, a men's style blog, increased email sign-ups by 17% by changing its headline.
- Single-company case study based on an A/B test headline change
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketingSherpa
Primary
Tier C
https://www.beltcreative.com/articles/how-to-write-website-copy-that-converts ↗
Source Article
From Boring to Brilliant: How To Write Website Copy that Converts
Attention spans are fleeting in today's digital landscape, and the power of well-crafted website copy cannot be underestimated. Your website is a virtual storefront, and your copy is the persuasive salesperson guiding visitors toward action. But many businesses struggle to create copy that connects …
Original Research
MarketingSherpa
· Original study ↗
Methodology
Case study reported by MarketingSherpa; single-company example (cited as individual case but commonly used benchmark of headline impact)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Irreverent Gent (men's style blog): 17% email signup increase. Source: MarketingSherpa (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/headline-change-email-signup-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/headline-change-email-signup-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- email signup increase for Irreverent Gent (men's style blog)<br><small>Source: MarketingSherpa (2025) · <a href="https://lighthousedata.io/data/headline-change-email-signup-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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