B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13%
13% -- spend likelihood uplift for retail store customers who researched on brand's website (2021)
Customers who had researched on the brand's website were 13% more likely to spend in retail stores.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://soft-loft.com/blog/pos-integration-with-ecommerce/ ↗
Source Article
How to build an effective POS integration with ecommerce
If you are a brick-and-mortar business owner and want to try out digital marketing, eCommerce POS (Point of Sale) integration is a good way to go. It's a digital solution that allows businesses to build a smooth connection between their online and offline channels.
In that way, you can pull detailed…
Original Research
Harvard Business Review
· Original study ↗
Methodology
Cited study by Harvard Business Review on omnichannel shopping behavior; details not provided in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail store customers who researched on brand's website: 13% spend likelihood uplift. Source: Harvard Business Review (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hbr-web-research-retail-spend-13pct
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<blockquote cite="https://lighthousedata.io/data/hbr-web-research-retail-spend-13pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- spend likelihood uplift for retail store customers who researched on brand's website<br><small>Source: Harvard Business Review (2021) · <a href="https://lighthousedata.io/data/hbr-web-research-retail-spend-13pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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