B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1,000,000
1,000,000 -- campaign video views for Havaianas Sparkle TikTok challenge (#MyTimeToShine) (2026)
The Havaianas #MyTimeToShine TikTok challenge generated over 1 million video views.
- The source specifies 'over 1 million' video views to date.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1,000,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alter Agency
Primary
Tier B
https://alter-agency.com/portfolio-items/havaianas-sparkle-tiktok-campaign/ ↗
Source Article
HAVAIANAS SPARKLE TIKTOK CAMPAIGN
Original Research
Alter Agency
· Original study ↗
Methodology
Agency case study reporting cumulative campaign video views; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Havaianas Sparkle TikTok challenge (#MyTimeToShine): 1,000,000 campaign video views. Source: Alter Agency (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/havaianas-sparkle-tiktok-video-views
HTML Embed
<blockquote cite="https://lighthousedata.io/data/havaianas-sparkle-tiktok-video-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,000,000</strong> -- campaign video views for Havaianas Sparkle TikTok challenge (#MyTimeToShine)<br><small>Source: Alter Agency (2026) · <a href="https://lighthousedata.io/data/havaianas-sparkle-tiktok-video-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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