B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- incremental kpi lift for TikTok advertisers (2025-12)
Brands advertising on TikTok achieved an additional 68% lift in their primary KPI during the post-treatment window across randomized experiments.
- Appeared in the 9-day post-treatment period after standard measurement windows ended
- Based on advertisers spending nearly $3M annually on TikTok
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Haus
Primary
Tier A
https://www.darkroomagency.com/observatory/10-signs-of-good-tiktok-ad-conversions-and-how-to-achieve… ↗
Source Article
TikTok Ads Conversion Rate: 10 Signs It's Working | Darkroom
TIKTOK SHOP
TikTok Ads Conversion Rate: The 10 Signs Yours Is Healthy and How to Achieve
Written by Darkroom leardership
10 min read
September 1, 2026
Your founder wants to know how TikTok is performing. You check Ads Manager and see the conversion rate at the top: 1.4%. But is this number actually …
Original Research
Haus
· Original study ↗
Methodology
Haus randomized experiments, avg 21 days with 9-day post-treatment period; advertisers spending nearly $3M/year on TikTok
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok advertisers: 68% incremental kpi lift. Source: Haus (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/haus-tiktok-post-window-lift-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/haus-tiktok-post-window-lift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- incremental kpi lift for TikTok advertisers<br><small>Source: Haus (2025-12) · <a href="https://lighthousedata.io/data/haus-tiktok-post-window-lift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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