B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12.6%
12.6% -- engagement lift from relevant hashtags for B2B social media posts (2026)
When used strategically, relevant hashtags generate 12.6% more engagement on social media posts.
- Secondary citation from an agency blog citing external research
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Scott PR
Primary
Tier C
https://www.scottpr.com/are-hashtags-still-relevant-for-b2b-when-is-best-to-use-them-successfully-in… ↗
Source Article
You might have heard that hashtags are dying out, so we are here to answer the question: Are hashtags still effective in 2026 and should b2b marketers be using them across social media platforms?
Short answer: yes.
Long answer: only when used strategically.
How do hashtags add value?
Hashtags are no…
Original Research
Scott PR
· Original study ↗
Methodology
Cited by PR agency blog; original research source not identified
Methodology documented
Segmentation
IndustryB2B
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
B2B social media posts: 12.6% engagement lift from relevant hashtags. Source: Scott PR (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hashtag-engagement-lift-12-6-percent
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<blockquote cite="https://lighthousedata.io/data/hashtag-engagement-lift-12-6-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.6%</strong> -- engagement lift from relevant hashtags for B2B social media posts<br><small>Source: Scott PR (2026) · <a href="https://lighthousedata.io/data/hashtag-engagement-lift-12-6-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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