B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
18%
18% -- sales growth rate for Peppa Pig toy products on Amazon (Q1 2024)
Hasbro observed an 18% YoY increase in sales for Peppa Pig toy products on Amazon during a six-week Prime Video ad campaign in the UK.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Amazon Ads
Primary
Tier A
https://advertising.amazon.com/en-gb/library/case-studies/hasbro-prime-video-ads-marketing ↗
Source Article
How Hasbro drove sales with Prime Video ads
How Hasbro drove brand lift and sales for Peppa Pig and Play-Doh with Prime Video ads
July 2, 2024 | By Matt Miller, Sr. Copywriter
21%
YoY increase in branded searches and a +18% YoY increase in sales for Peppa Pig toy products on Amazon
14%
Increase in Play-Doh ad recall and a 4% increase in brand…
Original Research
Amazon Ads
· Original study ↗
Methodology
YoY increase in sales
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Peppa Pig toy products on Amazon: 18% sales growth rate. Source: Amazon Ads (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hasbro-prime-video-ads-marketing-sales-increase
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<blockquote cite="https://lighthousedata.io/data/hasbro-prime-video-ads-marketing-sales-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- sales growth rate for Peppa Pig toy products on Amazon<br><small>Source: Amazon Ads (Q1 2024) · <a href="https://lighthousedata.io/data/hasbro-prime-video-ads-marketing-sales-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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