B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- weekly retention rate improvement for HARUHARU app new users who participated in the 3-day consecutive login gift campaign (2021)
New users of the HARUHARU app who participated in the 3-day consecutive login present campaign saw a 10 percentage point improvement in weekly retention rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Repro
Primary
Tier A
https://repro.io/casestudy/haruharu/ ↗
Source Article
初めて「ちゃんとチームでPDCAサイクルを回せているな」と感じた。 一体感のあるサポートでリテンション率が10ポイント改善 | Repro - カスタマーエンゲージメントプラットフォーム
ママリ/コネヒト株式会社
-
課題
プッシュ通知を最適化したかった
-
導入
サポート体制が魅力。アプリ改善のためReproを選択
-
効果
キラーコンテンツが明確に、リテンション率が10ポイント改善
はじめに
国内プリントシール機シェアNo.1（2016年夏フリュー調べ）を誇っていることで有名なフリュー株式会社。2015年12月に東証一部に上場しており、ガールズトレンドビジネスを大きな柱の一つとして事業を拡大しています。
そんな同社が手掛けているティーン向けWEBマガジンが『HARUHARU』です。web版だけでなく、アプリ（iOS/Android）もリリースされている人気コンテンツですが、…
Original Research
Repro
· Original study ↗
Methodology
Weekly retention improvement (percentage points) for new users joining the '3-day consecutive login present campaign' run after app download; self-reported in Repro case study.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HARUHARU app new users who participated in the 3-day consecutive login gift campaign: 10% weekly retention rate improvement. Source: Repro (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/haruharu-login-campaign-retention-10pt-improvement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/haruharu-login-campaign-retention-10pt-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- weekly retention rate improvement for HARUHARU app new users who participated in the 3-day consecutive login gift campaign<br><small>Source: Repro (2021) · <a href="https://lighthousedata.io/data/haruharu-login-campaign-retention-10pt-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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