B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10.7%
10.7% -- day 35 trial to paid conversion rate for Subscription apps with hard paywalls (median) (2026)
Subscription apps with hard paywalls have a median Day-35 trial-to-paid conversion rate of 10.7%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10.7%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
115,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RevenueCat
Primary
Tier C
https://applica.agency/blog/why-the-same-paywall-wins-on-organic-and-loses-on-meta-the-case-for-segm… ↗
Source Article
Why a Paywall Wins on Organic but Loses on Meta | Applica
Why the Same Paywall Wins on Organic and Loses on Meta: The Case for Segmented A/B Testing
A subscription team runs a paywall test. Two variants, an even traffic split, clean instrumentation. The result reads +1% on trial-to-paid — flat enough that the experimentation lead flags it as inconclusive a…
Original Research
RevenueCat
· Original study ↗
Methodology
RevenueCat 2026 trends data (State of Subscription Apps); source contrasts this with 2.1% for freemium, described as a roughly fivefold gap.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Subscription apps with hard paywalls (median): 10.7% day 35 trial to paid conversion rate. Source: RevenueCat (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hard-paywall-day35-trial-to-paid-conversion-2026
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<blockquote cite="https://lighthousedata.io/data/hard-paywall-day35-trial-to-paid-conversion-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.7%</strong> -- day 35 trial to paid conversion rate for Subscription apps with hard paywalls (median)<br><small>Source: RevenueCat (2026) · <a href="https://lighthousedata.io/data/hard-paywall-day35-trial-to-paid-conversion-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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