B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

$8

$8 -- average check difference for US bars and restaurants (2025)

2025  · Nielsen

The average happy hour check after discounts was $8 more than the average check during other times of the day at US bars and restaurants.

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Attribution: Nielsen View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
$8
Unit
Currency Usd
Data Vintage
2025
Entity
US bars and restaurants
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Nielsen Primary Tier B
https://www.notch.financial/blog/restaurant-promotions-ideas-data ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Restaurant Promotions: Deals, Discounts & Specials | notch
There’s hard evidence that shows restaurant promotions can get more guests through your doors and more dollars in your tills. But just running a promotion for the sake of it or at random doesn’t guarantee success for your restaurant. You’ll want to have a look at the data to get the best ideas for r…
Original Research
Nielsen · Original study ↗

Nielsen report data cited by notch.financial

Methodology documented
Industrymarketing
Plain Text
US bars and restaurants: $8 average check difference. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/happy-hour-check-premium
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<blockquote cite="https://lighthousedata.io/data/happy-hour-check-premium" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$8</strong> -- average check difference for US bars and restaurants<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/happy-hour-check-premium" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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