B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
49%
49% -- share of shoppers buying halloween decorations online for US Halloween shoppers (2024-09)
49% of shoppers plan to shop online for Halloween decorations.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2024-09
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
84.51°
Primary
Tier A
https://www.krogerprecisionmarketing.com/knowledge-hub/blog/halloween-insights-to-jumpstart-the-holi… ↗
Source Article
Halloween insights to jumpstart the holiday season - Kroger Precision Marketing
As the leaves change color and the air turns crisp, Halloween marks the unofficial start of the holiday season. For CPG brands, this festive celebration presents an opportunity to engage with shoppers and set the stage for the festive months ahead. Here’s how brands can kick off the holiday season e…
Original Research
84.51°
· Original study ↗
Methodology
84.51° Real Time Insights Survey
Methodology documented
Segmentation
Industryecommerce
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US Halloween shoppers: 49% share of shoppers buying halloween decorations online. Source: 84.51° (2024-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/halloween-online-decoration-shopping-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/halloween-online-decoration-shopping-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share of shoppers buying halloween decorations online for US Halloween shoppers<br><small>Source: 84.51° (2024-09) · <a href="https://lighthousedata.io/data/halloween-online-decoration-shopping-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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