B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of respondents attributing over half new business to personal branding for B2B service providers building personal brands (2025)
40% of surveyed service providers actively building a personal brand attributed over half of their new business in the past year directly to personal branding efforts.
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Lighthouse Research Team
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Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kurogo
Primary
Tier B
https://kurogo.co.uk/post/the-power-of-thought-leadership-in-b2b-business-a-study-on-the-influence-o… ↗
Source Article
The Power of Thought Leadership in B2B Business: A Study on the Influence of Personal Branding
The Power of Thought Leadership in B2B Business: A Study on the Influence of Personal Branding
In an increasingly competitive B2B world, standing out requires more than just great products or services. Those are now table stakes.
B2B brands must do more to demonstrate their quality and establish the…
Original Research
Kurogo
· Original study ↗
Methodology
Second Kurogo survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B service providers building personal brands: 40% share of respondents attributing over half new business to personal branding. Source: Kurogo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/half-new-business-from-personal-brand
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<blockquote cite="https://lighthousedata.io/data/half-new-business-from-personal-brand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of respondents attributing over half new business to personal branding for B2B service providers building personal brands<br><small>Source: Kurogo (2025) · <a href="https://lighthousedata.io/data/half-new-business-from-personal-brand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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