B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
125,000,000
125,000,000 -- combined social following for Haiti: Aid Still Required celebrity campaign (2012)
The approximately 40 celebrities supporting the 'Haiti: Aid Still Required' online campaign had a combined social following of more than 125 million people on Twitter and Facebook.
- Represents 'more than 125 million' combined followers across Twitter and Facebook for approximately 40 participating celebrities
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
125,000,000
Unit
Count
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Windchimes
Primary
Tier B
http://windchimes.co.in/blog/2012/05/the-social-star/ ↗
Source Article
Let the world know
Original Research
Windchimes
· Original study ↗
Methodology
Aggregate celebrity follower reach cited in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Haiti: Aid Still Required celebrity campaign: 125,000,000 combined social following. Source: Windchimes (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/haiti-campaign-celebrity-social-reach-125m
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<blockquote cite="https://lighthousedata.io/data/haiti-campaign-celebrity-social-reach-125m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>125,000,000</strong> -- combined social following for Haiti: Aid Still Required celebrity campaign<br><small>Source: Windchimes (2012) · <a href="https://lighthousedata.io/data/haiti-campaign-celebrity-social-reach-125m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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