7%
7% -- retention rate improvement for Habbo Hotel (2010)
Moving Habbo Hotel from Shockwave to Flash improved app speed and resulted in a 7% increase in retention rate.
- Data presented during a conference talk recap; exact baseline and whether it represents percentage points or relative percentage is not specified in the text.
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Presented by Sulka Haro (Sulake) in the GDC 2010 Social & Online Games Summit talk 'What Virtual Worlds Can Learn From Social Games'; reported as the retention lift achieved after migrating Habbo from a Shockwave plugin to Flash, which also improved app speed/responsiveness. Recounted in a firsthand conference recap blog.
<blockquote cite="https://lighthousedata.io/data/habbo-flash-migration-retention-lift-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- retention rate improvement for Habbo Hotel<br><small>Source: Sulake (2010) · <a href="https://lighthousedata.io/data/habbo-flash-migration-retention-lift-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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