B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- retention rate improvement for B2B SaaS best-fit ICP accounts (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HG Insights
Primary
Tier C
https://makeautomation.co/what-is-an-ideal-customer-profile/ ↗
Source Article
What Is an Ideal Customer Profile: Drive B2B Growth | MakeAutomation
What Is an Ideal Customer Profile: Drive B2B Growth
Your pipeline looks busy, but the calendar tells a different story. Sales is taking demos with companies that will never buy. Marketing is driving form fills that don't match the product. Customer success is onboarding accounts that ask for custom …
Original Research
HG Insights
· Original study ↗
Methodology
Attributed to HG Insights
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
B2B SaaS best-fit ICP accounts: 40% retention rate improvement. Source: HG Insights (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/icp-retention-40-percent-hg-insights
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<blockquote cite="https://lighthousedata.io/data/icp-retention-40-percent-hg-insights" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- retention rate improvement for B2B SaaS best-fit ICP accounts<br><small>Source: HG Insights (2025) · <a href="https://lighthousedata.io/data/icp-retention-40-percent-hg-insights" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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