B
Evidence Grade B
Graded
under review
Safe to Cite
Current
5%
5% -- top quartile conversion rate for ecommerce industry (top quartile) (H1 2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
H1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Growth Suite
Primary
Tier B
https://www.growthsuite.net/blog/the-real-half-year-numbers-what-h1-2026-revealed-about-e-commerce-b… ↗
Source Article
The Real H1 2026 Numbers: How E-commerce Buying Changed
The Real Half-Year Numbers: What H1 2026 Revealed About E-commerce Buying
Halfway through 2026, one number surprised almost everyone. When the H1 2026 ecommerce data and trends started rolling in, the average conversion rate had barely moved. After a full year of loud headlines about AI shopping age…
Original Research
Growth Suite
· Original study ↗
Methodology
Top-quartile stores well above the average
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce industry (top quartile): 5% top quartile conversion rate. Source: Growth Suite (H1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/h1-2026-top-quartile-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/h1-2026-top-quartile-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- top quartile conversion rate for ecommerce industry (top quartile)<br><small>Source: Growth Suite (H1 2026) · <a href="https://lighthousedata.io/data/h1-2026-top-quartile-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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