B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- share of social sharing via dark social channels for social sharing via messaging apps (2023)
According to a 2023 study by GlobalWebIndex (GWI), 65% of social sharing occurs via dark social channels such as messaging apps.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GlobalWebIndex (GWI)
Primary
Tier C
https://digitalguider.com/blog/what-is-dark-social/ ↗
Source Article
What Is Dark Social And How To Track & Measure It? - DG
Synopsis Dark social is the invisible side of how people share content. This guide shows what it is, why it affects your analytics, and how to identify private traffic in GA4. If your numbers feel incomplete, this is likely the missing piece. Read on to get clear steps, practical examples to track d…
Original Research
GlobalWebIndex (GWI)
· Original study ↗
Methodology
Cited 2023 study by GlobalWebIndex (GWI)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social sharing via messaging apps: 65% share of social sharing via dark social channels. Source: GlobalWebIndex (GWI) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gwi-2023-dark-social-sharing
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gwi-2023-dark-social-sharing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of social sharing via dark social channels for social sharing via messaging apps<br><small>Source: GlobalWebIndex (GWI) (2023) · <a href="https://lighthousedata.io/data/gwi-2023-dark-social-sharing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.