B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
1%
1% -- verification error rate for Verico (GWA verification team) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GWA (Global Media Works)
Primary
Tier B
https://www.gwa-inc.com/front-page/media-buying/ ↗
Source Article
$3.6 BILLION IN MEDIA PLACED SINCE 2011
IN MARKETS, MEDIA AND BUDGETS OF ALL SIZES.
The Omni-channel world we live in today has created the most interconnected and voracious consumption of media history as ever known. The average consumer takes in information across a multitude of screens and printed material simultaneously, and many adve…
Original Research
GWA (Global Media Works)
· Original study ↗
Methodology
Company self-reported error rate; upper bound stated as less than 1%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Verico (GWA verification team): 1% verification error rate. Source: GWA (Global Media Works) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gwa-verification-error-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gwa-verification-error-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- verification error rate for Verico (GWA verification team)<br><small>Source: GWA (Global Media Works) (2025) · <a href="https://lighthousedata.io/data/gwa-verification-error-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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