B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42,000
42,000 -- competition entries for Gumtree Celebrity Big Brother teaser campaign (2014-12)
The Gumtree Celebrity Big Brother teaser competition received 42,000 entries between December 3 and December 9, 2014.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42,000
Unit
Count
Data Vintage
2014-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/case-studies/gumtree ↗
Source Article
Gumtree stars in the Big Brother house
Key Points
- Gumtree wanted to change perceptions and drive site visits
- They developed a fully integrated partnership with Celebrity Big Brother
- As a result, there was a 14% increase in new visitors to the site directly attributed to the sponsorship by an independent econometrics study
The Chall…
Original Research
Thinkbox
· Original study ↗
Methodology
Teaser competition ran 3rd to 9th December 2014
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gumtree Celebrity Big Brother teaser campaign: 42,000 competition entries. Source: Thinkbox (2014-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gumtree-teaser-competition-entries
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<blockquote cite="https://lighthousedata.io/data/gumtree-teaser-competition-entries" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42,000</strong> -- competition entries for Gumtree Celebrity Big Brother teaser campaign<br><small>Source: Thinkbox (2014-12) · <a href="https://lighthousedata.io/data/gumtree-teaser-competition-entries" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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