B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
41%
41% -- spontaneous brand recall increase for rich media ads (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GumGum
Primary
Tier B
https://spyro-soft-adtech.com/book/chapter-06-the-main-channels-and-mediums-in-programmatic-advertis… ↗
Source Article
Chapter 06: The Main Channels and Mediums in Programmatic Advertising | Spyrosoft AdTech
Chapter 06: The Main Channels and Mediums in Programmatic Advertising
Advertisers today have more choices than ever when it comes to where they display their ads. From websites and mobile apps to streaming services and digital billboards, the growing number of digital channels creates more opportuni…
Original Research
GumGum
· Original study ↗
Methodology
GumGum research cited in chapter documenting spontaneous brand recall increases for rich/interactive formats. Study date not stated in source.
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
rich media ads: 41% spontaneous brand recall increase. Source: GumGum (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gumgum-spontaneous-recall-increase
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<blockquote cite="https://lighthousedata.io/data/gumgum-spontaneous-recall-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- spontaneous brand recall increase for rich media ads<br><small>Source: GumGum (2025) · <a href="https://lighthousedata.io/data/gumgum-spontaneous-recall-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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