B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- customer record accuracy lift for Guitar Center (2026)
Guitar Center achieved 30% more accurate customer records available for personalization after integrating Acxiom's Real ID.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Acxiom
Primary
Tier B
https://www.awnews.org/acxiom-launches-digital-recognition-connecting-online-and-offline-identity-fo… ↗
Source Article
Acxiom Launches Digital Recognition, Connecting Online And Offline Identity For True Omnichannel Personalization
Original Research
Acxiom
· Original study ↗
Methodology
Vendor-reported case study results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Guitar Center: 30% customer record accuracy lift. Source: Acxiom (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/guitar-center-customer-record-accuracy-30pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/guitar-center-customer-record-accuracy-30pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- customer record accuracy lift for Guitar Center<br><small>Source: Acxiom (2026) · <a href="https://lighthousedata.io/data/guitar-center-customer-record-accuracy-30pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.