B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
50%
50% -- application completion rate lift for Bank online account opening applicants using guided conversations (2022)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Ignite Sales (IQ Analytics database)
Primary
Tier C
https://ignitesales.com/blog/the-plan-for-overcoming-common-challenges-of-online-account-opening/ ↗
Source Article
Overcoming Common Challenges of Online Account Opening | Ignite Sales
So, your customer finds a banking product or service they think might be a good fit for them on your bank’s website, but they are not sure. They have read the information that is available, and the next step is to complete an application. And there it is on the website product page: the naked “Apply…
Original Research
Ignite Sales (IQ Analytics database)
· Original study ↗
Methodology
Statistics from Ignite's proprietary IQ Analytics database comparing applicants who receive guided conversations/product recommendations before applying vs. those who do not; no sample size or methodology disclosed. Publication undated; vintage approximated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bank online account opening applicants using guided conversations: 50% application completion rate lift. Source: Ignite Sales (IQ Analytics database) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/guided-conversations-50pct-completion-lift
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<blockquote cite="https://lighthousedata.io/data/guided-conversations-50pct-completion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- application completion rate lift for Bank online account opening applicants using guided conversations<br><small>Source: Ignite Sales (IQ Analytics database) (2022) · <a href="https://lighthousedata.io/data/guided-conversations-50pct-completion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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