B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- guests preferring whatsapp for in stay questions for hotel guests (2025)
78% of hotel guests prefer using WhatsApp to resolve questions during their stay compared to calling reception.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Skift
Primary
Tier C
https://www.aurorainbox.com/en/2026/02/17/chatbot-hotels-accommodation/ ↗
Source Article
WhatsApp chatbot for hotels and accommodation: 2026 guide
Original Research
Skift
· Original study ↗
Methodology
Cited from Skift's 2025 Conversational Hospitality Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel guests: 78% guests preferring whatsapp for in stay questions. Source: Skift (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/guests-prefer-whatsapp-hotels-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/guests-prefer-whatsapp-hotels-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- guests preferring whatsapp for in stay questions for hotel guests<br><small>Source: Skift (2025) · <a href="https://lighthousedata.io/data/guests-prefer-whatsapp-hotels-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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