B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- guest preference for self service technology for hotel guests (2025)
71% of hotel guests prefer self-service technology according to a study highlighted by Operto.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Operto
Primary
Tier C
https://www.hotelshero.com/blog/why-every-hotel-is-now-looking-for-new-revenue-streams ↗
Source Article
Hotels are Looking for New Revenue Streams - HotelsHero | Unlock the Potential of Digital Luggage Storing
Mar 20, 2025
Hotels are Looking for New Revenue Streams
The Shift from Occupancy to Opportunity in Hotel Profitability
Traditional revenue models centered solely on room occupancy are no longer sufficient in today's hospitality landscape. Rising operational costs and evolving guest expectations are …
Original Research
Operto
· Original study ↗
Methodology
Study highlighted by Operto
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel guests: 71% guest preference for self service technology. Source: Operto (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/guests-prefer-self-service-technology
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<blockquote cite="https://lighthousedata.io/data/guests-prefer-self-service-technology" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- guest preference for self service technology for hotel guests<br><small>Source: Operto (2025) · <a href="https://lighthousedata.io/data/guests-prefer-self-service-technology" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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