B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- guest posting effectiveness rate for Moz survey respondents (2023)
Nearly 90% of respondents in a Moz study reported that guest posting was either very effective or somewhat effective in improving search engine rankings.
- nearly 90%
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Moz
Primary
Tier C
https://www.theseoproject.org/link-building-strategies/ ↗
Source Article
Link Building Strategies for 2025 [New Methods for Dr 50+ Links]
Building links is a vital part of SEO that helps to connect your website with other sites. But mind it, it can be a tough task to do on your own and takes up quite a bit of time. However, it’s incredibly important for driving more visitors to your website, improving your search engine rankings, and …
Original Research
Moz
· Original study ↗
Methodology
Moz study cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Moz survey respondents: 90% guest posting effectiveness rate. Source: Moz (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/guest-posting-effectiveness-moz
HTML Embed
<blockquote cite="https://lighthousedata.io/data/guest-posting-effectiveness-moz" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- guest posting effectiveness rate for Moz survey respondents<br><small>Source: Moz (2023) · <a href="https://lighthousedata.io/data/guest-posting-effectiveness-moz" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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