B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- share of ecommerce sites without prominent guest checkout for ecommerce sites (2025)
62% of ecommerce sites do not make guest checkout prominent enough according to research across 500+ retailers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://kirro.io/checkout-optimization-best-practices ↗
Source Article
9 Checkout Optimization Best Practices (Data-Backed)
The average ecommerce checkout loses over half its shoppers before they finish paying. Baymard Institute found that better checkout design alone can lift conversions by 35%. And yet 65% of the top ecommerce sites still score “mediocre or worse” at checkout.
That means most stores are leaving money o…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard research across 500+ retailers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce sites: 62% share of ecommerce sites without prominent guest checkout. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/guest-checkout-prominence-62
HTML Embed
<blockquote cite="https://lighthousedata.io/data/guest-checkout-prominence-62" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of ecommerce sites without prominent guest checkout for ecommerce sites<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/guest-checkout-prominence-62" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.