B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- missed guest checkout rate for Test subjects (2026)
60% of test subjects missed the guest checkout option when sites offered it because it was not obvious.
- Observed in usability test sessions where guest checkout was not obvious enough
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier A
https://kirro.io/ecommerce-cro ↗
Source Article
Ecommerce CRO Checklist (2026): Page-by-Page Store Audit
Ecommerce CRO is the process of fixing the pages in your online store so more visitors buy something. Not “more traffic.” Not “better branding.” Just: more of the people already visiting your site actually completing a purchase.
This is a page-by-page checklist. Homepage, category pages, product pag…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard usability testing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Test subjects: 60% missed guest checkout rate. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/guest-checkout-missed-60
HTML Embed
<blockquote cite="https://lighthousedata.io/data/guest-checkout-missed-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- missed guest checkout rate for Test subjects<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/guest-checkout-missed-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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