B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- share of consumers using guest checkout despite account for consumers (2025)
72% of consumers said they would use guest checkout even if they already have an account at the store.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PayPal
Primary
Tier B
https://kirro.io/checkout-optimization ↗
Source Article
Checkout Optimization: 9 Strategies That Actually Work
Checkout optimization is about removing friction between “add to cart” and “order confirmed.” It’s one of the highest-impact things you can do for an online store. Baymard Institute found that the average large ecommerce site can gain 35% more conversions through checkout design improvements alone. …
Original Research
PayPal
· Original study ↗
Methodology
PayPal research cited by Kirro
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 72% share of consumers using guest checkout despite account. Source: PayPal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/guest-checkout-despite-account-72
HTML Embed
<blockquote cite="https://lighthousedata.io/data/guest-checkout-despite-account-72" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of consumers using guest checkout despite account for consumers<br><small>Source: PayPal (2025) · <a href="https://lighthousedata.io/data/guest-checkout-despite-account-72" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.