B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- share ranking guest checkout top feature for online retailers (2026)
48% of online retailers ranked guest checkout as the most important feature for increasing cart conversion, behind only free shipping.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
marketing20.ro
Primary
Tier C
https://marketing20.ro/afaceri-comert-electronic-clicuri-clienti/ ↗
Source Article
Cum afacerile de comert electronic transforma clicurile in clienti? - Marketing 2.0
In comertul electronic, convingerea consumatorilor sa va viziteze site-ul web este mult mai simpla decat realizarea efectiva a vanzarilor. Rata medie de conversie a comertului electronic (produsele vandute ca procent din totalul vizitelor pe pagina produsului) este putin sub 3% in SUA, ceea ce subli…
Original Research
marketing20.ro
· Original study ↗
Methodology
Retailer survey on cart conversion features; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online retailers: 48% share ranking guest checkout top feature. Source: marketing20.ro (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/guest-checkout-cart-conversion
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<blockquote cite="https://lighthousedata.io/data/guest-checkout-cart-conversion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share ranking guest checkout top feature for online retailers<br><small>Source: marketing20.ro (2026) · <a href="https://lighthousedata.io/data/guest-checkout-cart-conversion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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