B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47,000
47,000 -- average likes per post for Gucci (2017)
Posts from Gucci's Spring 2017 behind-the-scenes campaign averaged 47,000 likes per post on Instagram.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
47,000
Unit
Count
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Anexinet
Primary
Tier B
http://www.anexinet.com/blog/can-brands-cool-measuring-success-guccis-ad-campaign/ ↗
Source Article
Can Brands Be Cool? Measuring the Success of Gucci’s Ad Campaign
Original Research
Anexinet
· Original study ↗
Methodology
Prior behind-the-scenes Spring 2017 line campaign, used as comparison baseline
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gucci: 47,000 average likes per post. Source: Anexinet (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gucci-previous-campaign-avg-likes-per-post-2017
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<blockquote cite="https://lighthousedata.io/data/gucci-previous-campaign-avg-likes-per-post-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47,000</strong> -- average likes per post for Gucci<br><small>Source: Anexinet (2017) · <a href="https://lighthousedata.io/data/gucci-previous-campaign-avg-likes-per-post-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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