B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
24%
24% -- year on year view growth for Guardian 'walking' keyword content (2026)
Guardian content related to the keyword 'walking' saw a 24% year-on-year increase in page views.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Guardian
Primary
Tier B
https://guerillascope.co.uk/news/why-brands-need-to-be-in-the-moment/ ↗
Source Article
With the pandemic, war in Ukraine, cost of living crisis, climate change and political turmoil chiselling away at our sense of security and optimism towards the future, joy is being extracted from the here and now. We’re mining for affirmation in everyday experiences.
Bad news is old news
This, acco…
Original Research
The Guardian
· Original study ↗
Methodology
Publisher-reported audience data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Guardian 'walking' keyword content: 24% year on year view growth. Source: The Guardian (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/guardian-walking-content-views-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/guardian-walking-content-views-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- year on year view growth for Guardian 'walking' keyword content<br><small>Source: The Guardian (2026) · <a href="https://lighthousedata.io/data/guardian-walking-content-views-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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