B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- share of customers desiring guaranteed delivery date for online shoppers (2025)
39% of customers desire a guaranteed delivery date.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Digital Commerce 360
Primary
Tier B
https://www.nextuple.com/blog/estimated-delivery-dates-improve-conversions-across-the-shopping-journ… ↗
Source Article
Estimated Delivery Dates Improve Conversions | Nextuple
While shopping online, we must have probably come across estimated delivery date (EDD) displays for products - helping us determine whether our item would arrive before our child's birthday or not, for example. Or if we are picking up in the store, what time slot is it soonest available to pick up? …
Original Research
Digital Commerce 360
· Original study ↗
Methodology
Survey by DigitalCommerce360, cited by Nextuple
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 39% share of customers desiring guaranteed delivery date. Source: Digital Commerce 360 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/guaranteed-delivery-date-desire-39
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<blockquote cite="https://lighthousedata.io/data/guaranteed-delivery-date-desire-39" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- share of customers desiring guaranteed delivery date for online shoppers<br><small>Source: Digital Commerce 360 (2025) · <a href="https://lighthousedata.io/data/guaranteed-delivery-date-desire-39" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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