B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- social influenced pipeline share by value for GTMStack (2026)
Social-influenced deals accounted for 38% of GTMStack's pipeline by value in the most recent quarter.
- Deals defined as social-influenced if at least one contact engaged with social content
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GTMStack
Primary
Tier B
https://gtmstack.app/blog/measuring-social-roi-b2b ↗
Source Article
Social Media ROI for GTM Teams: Beyond Followers and Likes | GTMStack
Social Media ROI for GTM Teams: Beyond Followers and Likes
How to measure social media ROI in B2B with metrics that matter — pipeline influence, branded search lift, dark social, and self-reported attribution.
GTMStack Team
Table of Contents
Social Works. We Just Can’t Prove It. (Yet.)
Social media …
Original Research
GTMStack
· Original study ↗
Methodology
Quarterly internal analysis over the past year of deals with at least one contact engaged with social content; most recent quarter figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
GTMStack: 38% social influenced pipeline share by value. Source: GTMStack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gtmstack-social-influenced-pipeline-share-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gtmstack-social-influenced-pipeline-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- social influenced pipeline share by value for GTMStack<br><small>Source: GTMStack (2026) · <a href="https://lighthousedata.io/data/gtmstack-social-influenced-pipeline-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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