B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- share of professionals always having a go to market strategy for product marketing professionals (2022)
Nearly 62% of surveyed professionals reported always having a go-to-market strategy with new product launches.
- The source states 'nearly 62%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Product Marketing Alliance
Primary
Tier B
https://www.centricsoftware.com/blog/go-to-market-strategy ↗
Source Article
How Go-to-Market Software Can Position Any Brand For Accelerated Growth
How Go-to-Market Software Can Position Any Brand For Accelerated Growth
According to the Product Marketing Alliance’s State of Go-to-Market Report 2022, nearly 62% of surveyed professionals reported always having a go-to-market strategy with new product launches.
Surprisingly, only one third of resp…
Original Research
Product Marketing Alliance
· Original study ↗
Methodology
Product Marketing Alliance State of Go-to-Market Report 2022 survey, cited by Centric Software
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
product marketing professionals: 62% share of professionals always having a go to market strategy. Source: Product Marketing Alliance (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gtm-strategy-new-launches-2022
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<blockquote cite="https://lighthousedata.io/data/gtm-strategy-new-launches-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of professionals always having a go to market strategy for product marketing professionals<br><small>Source: Product Marketing Alliance (2022) · <a href="https://lighthousedata.io/data/gtm-strategy-new-launches-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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