B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
76%
76% -- share of gtm leaders saying ai adoption outpacing operating model for GTM leaders (2026)
76% of GTM leaders say AI adoption is outpacing their operating model.
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Lighthouse Research Team
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Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Highspot
Primary
Tier A
https://www.highspot.com/blog/ai-investments-business-value/ ↗
Source Article
Why some AI investments deliver business value and most don't
Most enterprises believe they’re executing well.
According to Highspot’s 2026 GTM Performance Gap Report, 96% of organizations say they’ve established a clear growth and revenue strategy. 98% say execution is standardized across the business. Yet only 53% report highly consistent outcomes over the p…
Also cited by
2026-09-24
Original Research
Highspot
· Original study ↗
Methodology
Highspot research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
GTM leaders: 76% share of gtm leaders saying ai adoption outpacing operating model. Source: Highspot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gtm-leaders-ai-outpacing-operating-model-2026
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<blockquote cite="https://lighthousedata.io/data/gtm-leaders-ai-outpacing-operating-model-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of gtm leaders saying ai adoption outpacing operating model for GTM leaders<br><small>Source: Highspot (2026) · <a href="https://lighthousedata.io/data/gtm-leaders-ai-outpacing-operating-model-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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