B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
29%
29% -- share of leaders very or extremely confident in gtm investment focus for mid-market B2B GTM leaders (FY2026)
29% of mid-market B2B GTM leaders are very or extremely confident that their investments focus on the most critical components of the GTM engine.
- Based on a post-session survey of attendees at a closed-door roundtable in London
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
FY2026
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Magnus Consulting
Primary
Tier B
https://magnusconsulting.co.uk/insights/gtm-confidence-operating-discipline/ ↗
Source Article
GTM Confidence Is Not A Strategy. It Is An Operating Discipline | Magnus Consulting
GTM Confidence Is Not a Strategy. It Is an Operating Discipline.
At a closed-door GTM roundtable in London, senior mid-market leaders confronted a clear reality: bold FY26 growth targets are not matched by confidence in execution.
Last week, Magnus Consulting co-hosted a closed-door breakfast roundt…
Original Research
Magnus Consulting
· Original study ↗
Methodology
Post-session survey at GTM roundtable; GTM Confidence Index FY26
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RegionGB
RoleAll marketers
Cite this stat
Plain Text
mid-market B2B GTM leaders: 29% share of leaders very or extremely confident in gtm investment focus. Source: Magnus Consulting (FY2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gtm-investment-allocation-confidence-2026
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<blockquote cite="https://lighthousedata.io/data/gtm-investment-allocation-confidence-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- share of leaders very or extremely confident in gtm investment focus for mid-market B2B GTM leaders<br><small>Source: Magnus Consulting (FY2026) · <a href="https://lighthousedata.io/data/gtm-investment-allocation-confidence-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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