B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
25%
25% -- technology adoption rate for Google Tag Manager (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kaizen
Primary
Tier C
https://kaizen.co.uk/blog/analytics/5-secret-ways-can-use-google-tag-manager-boost-seo-strategy/ ↗
Source Article
5 Secret Ways You Can Use Google Tag Manager to Boost Your SEO Strategy - Kaizen
Analytics
5 Secret Ways You Can Use Google Tag Manager to Boost Your SEO Strategy
In the right hands, Google Tag Manager can be so much more than just a way to install Google Analytics tracking or Facebook pixel. Over the past few years of working with Google Tag Manager, I have come across several …
Original Research
Kaizen
· Original study ↗
Methodology
Adoption measured among top 1,000 websites; source methodology not detailed
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 25% | |
| 2025 | 41.4% | +65.6% |
Segmentation
IndustryMedia
Company SizeEnterprise
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
Google Tag Manager: 25% technology adoption rate. Source: Kaizen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gtm-adoption-top-1000-websites
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gtm-adoption-top-1000-websites" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- technology adoption rate for Google Tag Manager<br><small>Source: Kaizen (2023) · <a href="https://lighthousedata.io/data/gtm-adoption-top-1000-websites" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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