B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- technology adoption rate for businesses using AI in marketing (2023)
88% of businesses are already using some form of AI in their marketing efforts in 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Glenmont Consulting
Primary
Tier C
https://glenmont.co/blog/ ↗
Source Article
The NetCon Vault
2023’s AI Evolution
Artificial Intelligence has been a constant area of focus for our agency at Net Conversion, especially over this past year where a lot has changed in terms of the AI marketing landscape. We have been staying on top of it since our last blog back in May, and are back with another …
Also cited by
Glenmont Consulting
https://glenmont.co/blog/
2026-09-24
Original Research
Glenmont Consulting
· Original study ↗
Methodology
Cited by agency blog; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses using AI in marketing: 88% technology adoption rate. Source: Glenmont Consulting (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-using-ai-marketing-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/businesses-using-ai-marketing-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- technology adoption rate for businesses using AI in marketing<br><small>Source: Glenmont Consulting (2023) · <a href="https://lighthousedata.io/data/businesses-using-ai-marketing-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.