B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3,776,965
3,776,965 -- social ad impressions for GSK Ask2BSure campaign (Lifetime) (2023)
The 2023 GSK Ask2BSure campaign partnership with Lifetime generated 3,776,965 total social impressions among P2+ audiences.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3,776,965
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
A+E Global Media / Latitude Research
Primary
Tier A
https://mediasolutions.aegm.com/case-study/gsk-short-film ↗
Source Article
A+E Global Media
THE SOLUTION
In 2023, GSK, Syneos Health, Lifetime, Ad Sales Partnerships and Brand Marketing activated a custom, creative partnership across digital, social and linear footprints to spread awareness around GSK’s Ask2BSure meningitis B initiative. Hosted by Ask2BSure spokesperson Soleil Moon Frye, t…
Original Research
A+E Global Media / Latitude Research
· Original study ↗
Methodology
Campaign case study; social ads, P2+ audience
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
GSK Ask2BSure campaign (Lifetime): 3,776,965 social ad impressions. Source: A+E Global Media / Latitude Research (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gsk-ask2bsure-social-impressions-2023
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<blockquote cite="https://lighthousedata.io/data/gsk-ask2bsure-social-impressions-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3,776,965</strong> -- social ad impressions for GSK Ask2BSure campaign (Lifetime)<br><small>Source: A+E Global Media / Latitude Research (2023) · <a href="https://lighthousedata.io/data/gsk-ask2bsure-social-impressions-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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