B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

0.99%

0.99% -- ecommerce conversion rate range for ecommerce stores (average conversion rates across industries, traffic sources, and devices) (2021)

2021  · GrowCode

According to GrowCode data cited in the source, average ecommerce conversion rates vary from as little as 0.99% across different industries, traffic sources, and devices.

  • Varies by industry, traffic source, and device
  • Represents the lower end of the average conversion rate range reported by GrowCode
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Attribution: GrowCode View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
0.99%
Unit
Percentage
Data Vintage
2021
Entity
ecommerce stores (average conversion rates across industries, traffic sources, and devices)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
GrowCode Primary Tier C
https://www.amnavigator.com/blog/2021/05/18/when-not-start-affiliate-program/ ↗
Confidence: 48/100 Vintage: 2021 Channel: Common Crawl
Source Article
10 Scenarios When You Should NOT Start an Affiliate Program
Original Research
GrowCode · Original study ↗

Source reports a range of 0.99% to 3.79% for average conversion rates depending on industry, traffic source, and device; midpoint of 2.39% extracted per range-handling rule.

Methodology documented
Industrymarketing
Plain Text
ecommerce stores (average conversion rates across industries, traffic sources, and devices): 0.99% ecommerce conversion rate range. Source: GrowCode (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/growcode-ecommerce-conversion-rate-range
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<blockquote cite="https://lighthousedata.io/data/growcode-ecommerce-conversion-rate-range" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.99%</strong> -- ecommerce conversion rate range for ecommerce stores (average conversion rates across industries, traffic sources, and devices)<br><small>Source: GrowCode (2021) · <a href="https://lighthousedata.io/data/growcode-ecommerce-conversion-rate-range" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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