B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
4.78%
4.78% -- bottom of funnel conversion rate for B2B clients (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
94
Sources (3)
Grow and Convert
Primary
Tier A
https://www.therankmasters.com/insights/vendors/best-enterprise-content-marketing-agencies ↗
Source Article
B2B SaaS Lead Conversion Benchmarks 2026: Channel, Industry, Size | ADV.me
B2B SaaS Lead Generation Benchmarks: Conversion Rates by Channel, Industry, and Company Size (2026 Data)
B2B SaaS Lead Generation Benchmarks: Conversion Rates by Channel, Industry, and Company Size (2026 Data)
By Sarah Chen
TL;DR. Median B2B SaaS visitor-to-lead conversion in 2026 is 2.35%. Top-quar…
Also cited by
therankmasters.com
https://www.therankmasters.com/insights/vendors/best-enterprise-content-marketin…
2026-07-17
2026-08-07
Original Research
Grow and Convert
· Original study ↗
Methodology
Research across dozens of B2B clients by Grow and Convert
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B clients: 4.78% bottom of funnel conversion rate. Source: Grow and Convert (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/grow-and-convert-bottom-funnel-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/grow-and-convert-bottom-funnel-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.78%</strong> -- bottom of funnel conversion rate for B2B clients<br><small>Source: Grow and Convert (2025) · <a href="https://lighthousedata.io/data/grow-and-convert-bottom-funnel-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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