B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

50%

50% -- microsoft product adoption increase for GroupM client Search teams (Microsoft Advertising products, AI and advanced bidding) (2024)

Name: Microsoft Product Adoption Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2024 · WPP Media

Hands-on keyboard training on Microsoft products provided by GroupM for clients led to a 50% increase in adoption among Search teams.

No baseline adoption rate is provided
Explicit time period for the adoption increase is not specified

Cite this stat Share How we verify

Attribution: WPP Media View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

2024

Entity

GroupM client Search teams (Microsoft Advertising products, AI and advanced bidding)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

WPP Media Primary Tier A

https://www.wppmedia.com/news/global-agency-partner-microsoft ↗

Confidence: 59/100 Vintage: 2024 Channel: Wayback

Source Article

Intelligent growth for the AI era. We are WPP Media

News14th Mar 2025 Celebrating our recognition as Microsoft's Global Agency Partner of the Year Microsoft Advertising has named WPP Media (formerly GroupM) as its Global Agency Partner of the Year at its 2025 Global Partner Awards, part of Accelerate, the company's flagship event for advertisers. The…

Original Research

WPP Media · Original study ↗

Methodology

Self-reported by WPP Media in its official announcement; result of extensive hands-on keyboard training on Microsoft products (including AI and advanced bidding) for senior and junior staff. No baseline adoption rate stated; explicit time period not given — attributed to the 2024 award period, article published 14 Mar 2025.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

GroupM client Search teams (Microsoft Advertising products, AI and advanced bidding): 50% microsoft product adoption increase. Source: WPP Media (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/groupm-search-teams-microsoft-adoption-increase-2024

HTML Embed

<blockquote cite="https://lighthousedata.io/data/groupm-search-teams-microsoft-adoption-increase-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- microsoft product adoption increase for GroupM client Search teams (Microsoft Advertising products, AI and advanced bidding)<br><small>Source: WPP Media (2024) · <a href="https://lighthousedata.io/data/groupm-search-teams-microsoft-adoption-increase-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →