B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
400,000
400,000 -- social media followers for Gritty mascot (Twitter and Instagram combined) (2018)
Gritty gained over 400,000 followers across Twitter and Instagram combined.
- Follower count is described as 'over 400,000'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
400,000
Unit
Count
Data Vintage
2018
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Philadelphia Flyers
Primary
Tier B
https://www.256content.com/resources/the-content-collection-philadelphia-flyers-gritty ↗
Source Article
The Philadelphia Flyers
The Philadelphia Flyers are a professional hockey organisation headquartered in Philadelphia, Pennsylvania.
Audience: B2C
Type: Superhero: Innovative content that sets the bar by incorporating new formats or channels to engage with the audience outside of the usual mediums.
Campaign Title: Gritty Th…
Original Research
Philadelphia Flyers
· Original study ↗
Methodology
Combined Twitter and Instagram follower count, per campaign case study
Methodology documented
Segmentation
IndustrySports
RegionNorth America
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Gritty mascot (Twitter and Instagram combined): 400,000 social media followers. Source: Philadelphia Flyers (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gritty-400k-social-followers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gritty-400k-social-followers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>400,000</strong> -- social media followers for Gritty mascot (Twitter and Instagram combined)<br><small>Source: Philadelphia Flyers (2018) · <a href="https://lighthousedata.io/data/gritty-400k-social-followers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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